Photo by Diego PH on Unsplash

SEO, PPC, Content Marketing, Social Media management, etc are tools within the Digital Marketing toolkit. Disparate and powerless as one, but when combined can become a dominant force. These are tools that need to be carefully cultivated and deployed for achieving the appropriate business goals. There are no one-size-fits-all strategies in Digital Marketing, and hence what works for one client may not work for others.

We, at MangoLeap, have been practitioners of Digital Marketing for over 13 years and if there is one thing that has stood the test of time, it is that Digital Marketing must and will generate…


Photo by Diego PH on Unsplash

SEO, PPC, Content Marketing, Social Media management, etc are tools within the Digital Marketing toolkit. Disparate and powerless as one, but when combined can become a dominant force. These are tools that need to be carefully cultivated and deployed for achieving the appropriate business goals. There are no one-size-fits-all strategies in Digital Marketing, and hence what works for one client may not work for others.

We, at MangoLeap, have been practitioners of Digital Marketing for over 13 years and if there is one thing that has stood the test of time, it is that Digital Marketing must and will generate…


© VSharmilee / WikiCommons

It’s 4 PM. On a dusty street is a shop that sells coffee that the small town relies on for brewing their hot cuppa twice a day. The coffee mill is whirring in the background and the strong aroma of coffee hangs in the air. A little boy, in his school uniform, is sitting on the cash register with pride in his eyes. The boy, immensely honored that he was given a chance to handle the ‘galla-petti’ after his school hours, sold his first 100 grams of coffee with pride.

Galla-petti in Tamil means the mighty ‘cash register.’ Back then…


Thanks to the pandemic, the whole world has been toppled and businesses everywhere are finding new ways to survive this black swan event. The education sector is going digital with schools adapting online methods of teaching. Remote working has become the norm and meetings have moved to your living rooms. Several organizations who at one point believed in counting the number of hours clocked by the employee for attendance & salary calculation have come to realize that productivity is at its best in the forced ‘WFH’ model! …


“Noise proves nothing. Often a hen who has merely laid egg cackles as if she laid an asteroid” — Mark Twain

Are you someone who has a Facebook account that has been dormant for months? Did that initial high of likes and comments by your family and friends give you enough dopamine to not post anything again? Then this article will be your saviour.

A lot of SMEs and MSMEs, quite often neglect their online brand building. With a great focus on offline and word-of-mouth marketing, they fail to start creating meaningful content online. This delay in going digital can…


SMBs need a ‘digital personal trainer’ to build muscle for their business using digital marketing

The Internet is now truly ubiquitous. Our social behaviour has changed dramatically in the last decade, and continues to change. Technology advancement is making every thought digitally executable thanks to cheaper yet powerful mobile phones and faster Internet supported by Cloud and Data. More consumers are spending more time on digital platforms than ever before and this is only going to increase.

Are SMBs able to keep pace? Some need a bit of handholding, while some need to be taken across the line. …

Karthik Jagannathan

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